| 8.30 am |
Individual Action Plans |
 |
Melissa Harris, President
TELECOM TRAINING CORPORATION |
|
| 9.00 am |
Best Practices to Increase Revenue with Mobile
Music: TIM's Experience
• Handsets functionalities and capabilities
• How to set the correct pricing policy
• Making the purchase process “user-friendly” |
| |
Gustavo Mansur, VAS Manager
TIM BRAZIL  |
|
| 9.30 am |
 |
|
| 10.00 am |
Instant SMS: Messaging just got PersonalWhat is the secret to bringing SMS to the next phase and increase service revenues?
• How will Instant SMS address changing market needs?
• What are the main technological challenges and how to address them?
• Emphasis will be placed on the specific needs of the Latin American market, and how this translates into new opportunities for growth and revenues for Latin American carriers |
| |
Raul Castañon, Product Sales Expert
COMVERSE AMERICAS |
|
| 10.30 am |
Coffee Break
|
|
| 11.00 am |
Recent Trends for Mobile Media and Entertainment
• New entertainment services based on convergence |
| |
Felipe Albuquerque, Multimedia Business Manager
VIVO - BRAZIL |
|
| 11.30 am |
Mobile VAS Operator – The New Growth Engine |
| |
AR Vishwanath, CEO
IMIMOBILE |
|
| 12.00 am |
Discussing the Impacts, Benefits and Challenges of
IMS for Local Mobile Operators
• IMS and new services development
• How are carriers using IMS in their messaging products?
• What are the concerns of VAS experts? |
 |
Mothilal De Silva, General Manger Corporate Planning, Quality Systems,
Corporate Development and MIS
DIALOG TELEKOM LTD |
|
| 12.30 am |
"Voice SMS" - The new medium of Mobile Messaging |
| |
Deepak Natarajan, Vice President Marketing
ROAMWARE |
|
| 1.00 pm |
Lunch sponsored by: |
|
| 02.00 pm |
Strategies to Develop SMS in Latin America |
| |
Francisca Parada Moreno, Manager VAS
MOVISTAR CHILE |
|
| 02.30 pm |
Building New Approaches to Boost MMS:
Key Success Factors
• Discussing the MMS growth potential in Latin America
• Promoting successful MMS products
• Educating customers to use MMS services
• Pricing and billing models to ensure profitability |
 |
Juan Francisco Saavedra Plata, C.E.O.
Andrés Olano, Country Manager - Colombia
GLOBALNET MOBILE SOLUTIONS |
|
| 3.00 pm |
Coffee Break |
|
| 03:30 pm |
Using VAS & New Product as a 3G Deployment
Strategy: Personal Telecom Case Study
• Lesson applied from experiences around the world
• Understanding the complexity of this process
• Development stages
• Know how was the decision making process
• Compare before and after the project implementation: results and forecasts
• Communication and market launch strategy |
 |
Ignacio Nores, VAS Development Manager
PERSONAL TELECOM - ARGENTINA |
|
| 04.00 pm |
Mobile Marketing: Mobalis and Corona Mexico Case Study
• Driving ARPU Increasing With Mobile Content - Killer Apps/Killer Content |
| |
Ing. Daniel Flores, Manager for Special Events & Sponsorship
GRUPO MODELO - CERVEZA CORONA |
|
| 04.30 pm |
Attitudinal Segmentation and User Experience – Keys to Impact on Messaging and VAS Usage
• How to approach consumers based on an attitudinal segmentation?
• What is the potential for messaging revenue growth?
• Why some users have low or no messaging usage?
• Case: How much user experience can boost messaging usage? |
| |
Daniel Barna, General Manager Latin America
TEGIC COMMUNICATIONS |
|
| 05.00 pm |
End Of Day Three |
