| 8.00 am |
Registration and Welcome Coffee |
|
| 8.50 am |
Chairman's Opening Remarks |
 |
Erasmo Rojas, Director Latin America and Caribbean
3G AMERICAS |
|
| 9.00 am |
Networking Exchange of Success Stories
• Increase networking for delegates
• Exchange experiences and success stories
• Ideas to apply in your company |
 |
Melissa Harris, President
TELECOM TRAINING CORPORATION |
|
| 9.50 am |
Evolution and Business Opportunities for Next-Generation Mobile Messaging & VAS
• Winning revenue strategies for new services: key drivers to ensure profitability
• How to get data services to take off |
| |
Alejandro Gallango, Manager Operations and Systems
MOVILNET VENEZUELA  |
 |
Celedonio von Wuthenau, Regional Director for Latin America and Caribbean
CDMA DEVELOPMENT GROUP (CDG) |
|
| 10.50 am |
Networking Coffee Break |
|
| 11.20 am |
Wind Mobile's Strategy to Increase Profits from Mobile Content
• Building strategies for mobile content: how to increase ARPU?
• How to market new applications and services?
• Wind case study
• The expectations from new mobile multimedia content |
 |
Angela Bitetto, Mobile Multimedia Content & Services Management
WIND TELECOMUNICAZIONI, ITALY |
|
| 11.50 pm |
The SIM based content portal, pilar of mobile VAS revenues in Latin America : status and future
The presentation would be focused on explaining, through concrete examples, how the SIM Portal (Dynamic SIM Tool Kit) has helped and is helping Operators increasing data ARPU. As many alternatives arise in the market, the SIM can help by implementing a portal providing users with a single and clean experience. Contrary to what some may think, the SIM portal can improve the usage of both mass usage channels like SMS and high-end channels like GPRS. This can be achieved by implementing some best practices that will be discussed during the presentation and which has been collected by Gemalto along its broad experience in the Latin American mobile market. Broadly speaking, Operators which have adhered to such best practices have got concrete improvement in their global indicators, such as ARPU, churn and MOU. The presentation will also show the evolution of the technology with the developement of 3G and multimedia content and possible new use case of content distribution linked to it.
|
| |
Benjamín Binet, VicePresident of Marketing
 |
|
| 12.20 pm |
Connecting the worlds of Internet Instant Messaging with Mobile Messaging: Ancel Messenger Case Study
• What are the alternatives to connect Internet Instant Messaging with Mobile Messaging?
• How Ancel Messenger delivers a great user experience and propagates by world of mouth?
• Pricing, billing models and interesting stats on the launch of Ancel Messenger in Uruguay |
| |
Ing. Pablo Moreira, Manager VAS
ANCEL |
| |
Pablo Salomon, CEO
INTERACTIVENI |
|
| 11.50 pm |
Lunch sponsored by: |
|
| 02.00 pm |
Mobile Messaging Outlook in Latin America |
|
Erasmo Rojas, Director Latin America and Caribbean
3G AMERICAS |
|
| 02.30 pm |
Opportunities and Pitfalls for Mobile Messaging
Services in Latin America and the Caribbean
• Trend forecasts: what's next for the continent?
• Revenue opportunities and critical factors |
| |
Moderator: |
| |
Jorge Partidas, CEO
LATCEL
|
| |
Speakers: |
| |
Omar Hernandez, Director de Planificación, Desarrollo y Servicios
ICE - COSTA RICA |
| |
Felipe Albuquerque, Mobile Marketing Product Manager
VIVO - BRAZIL |
| |
Ing. Pablo Moreira, Manager VAS
ANCEL |
| |
José F. Rivera Calderón, Productor & Development Director
CENTENNIAL PUERTO RICO |
|
| 03:20 pm |
National MMS: The Key to Successful MMS Growth
• Why reliable national MMS interoperability is vital
• Case studies: what has worked, and what has not
• Building subscriber awareness, acceptance, message volume, and revenue |
 |
Bill Dudley, Senior Director, Messaging Products
SYBABE 365 |
|
| 3.50 pm |
Networking Coffee Break Sponsored by  |
|
| 04.20 pm |
Importing Business Models from Developed Countries: How can you Adapt them to Local Markets?
• How to increase multimedia applications use in emerging markets
• Optimizing the VAS/messaging platform's ROI
• Adopting new technologies and ensuring profit |
| |
Rafael Nunes Magdalena, VAS Manager
BRASIL TELECOM |
|
| 4.50 pm |
Introducing Prepaid Cards to Increase SMS Usage:
Movistar’s Case Study
• What are the services provided?
• Investments, expected ROI and estimated revenue
• The impact of the new services on churn reduction |
| |
Guliana Barbosa Pardo, Wireless Services and Solutions Manager
TELEFÓNICA MÓVILES - COLOMBIA |
|
| 05.20 |
End of Day Two |
