Pre-Conference Workshops

[WORKSHOPS] [DAY ONE] [DAY TWO]
19th June, Tuesday

WORKSHOP 1
Structuring Creative Process to
Develop Value Added Services

Emerging sources of competiion, disruptive technologies and new business models are some of the new realities a wireless service provider faces today. Declining revenues from voice combined with the new realities are accelerating the drive to seek new sources of revenue and innovative ways to differentiate. Executives understand this process is critical for a successful new product and through lack of experience; the involved teams can diminish the revenue potential from it. This workshop is focused on addressing these challenges through case studies of successful attempts. Each session will attempt to present a situation, challenge, potential strategic options, solution adopted and results where applicable.

Objective:
Discuss the creative process for a new VAS or product, understand and avoid its pitfalls and
design the ideal steps to reach success and profit.

Key topics:
• Designing a effective creative and structured process
• Analyzing and choosing the content partner
• Aligning marketing and technology teams goals: how to make them understand each other
• Going on figures: structuring cost and revenue potential

Workshop Structure:
Part One: Creating an engaging end user experience for data services - consumer focus
Part Two: Revenue generation - market trends and strategies to increase revenues
Part Three: Services to differentiate/compete - marketing focus

Workshop Leader:
Dawood Khan
Partner
KAZAM TECHNOLOGIES
Dawood Khan is Vice President of Services and Partner at KAZAM Technologies. Dawood has worked in the wireless industry for more than 15 years and holds an M.Sc. in Electrical Engineering from Columbia University and a B.Eng. from Carleton University. Ranked in the Top 25 up and coming companies in Canada by the Branham Group, KAZAM Technologies provides management consulting, strategy, implementation planning and service development services in wireless and broadband communications from Canada to South Korea.

Time Table: 08.30 am - Registration • 09.00 am - Beginning • 10.30 am - Networking Coffee Break • 12.30 pm - Close of workshop

WORKSHOP 2
Developing Winning Marketing Strategies
to Roll Out New Products

Once you have a great product, promoting it efficiently is the next challenge. Developing winning marketing strategies, understanding you target and its demands is the only way to cross the threshold to success.

Objective:
Based on cases studies analysis and brainstorm sessions, the main objective of this workshop is to learn best practices, obstacles and successful strategies to launch new data services.

Key topics:
• Analyzing VAS business models: understanding the concept
• Can your customers use your new services? Configuring terminal to address VAS services
• Launching data services: marketing strategies
• Setting billing tariff structures
• Pipeline, revenues, profit and KPIs

Workshop Leader:
Alejandro Valdés
Director Regional - México y Centroamérica
TWISTBOX ENTERTAINMENT

Time Table: 01.30 pm - Workshop 1 registration • 02.00 pm - Workshop 1 Beginning • 03.30 pm - Networking Coffee Break • 05.30 pm - Close of Workshop 2

 

Changes in the Programme

IBC's commitment is to provide delegates with the opportunity to discuss issues, topics and cases of interest presented by experienced speakers. It may be necessary for reasons beyond the control of the organisers to alter the content and the timing of the programme or the identity of the speakers. Should a speaker be unable to make a scheduled presentation, IBC will do everything in its power to replace the absent speaker by another one who is able to address the same topic. This effort, however, is not a guarantee that there will be a substitute speaker.